Tacony Latin Flavor

Tacony Latin Flavor is a takeout restaurant in Philadelphia. At the end of 2022, new owners acquired it and wanted to change the website and create a brand identity.

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Problem

Previously, the website was hosted on Google Business Profile, a free website builder for business owners. Although it served its purpose of showing the menu, it needed to be updated; it did not reflect the new vision of the new owners. They wanted to cut the cost of printing brochures, as they noticed they were being discarded after a few uses. They also had an outdated logo that needed to fit different platforms, such as the profile image for Instagram and DoorDash.

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Solution

After having a clear understanding of the problem, I advised the following:

• Create a brand identity that is cohesive across the website, social media, and food delivery service platforms.  
• Create an eco-system of adaptable logos, such as a primary, secondary, and submark.  
• Create a website where people can find everything immediately.
• Create a downloadable one-pager of the menu, which customers can print without the complexity of a tri-brochure.
• Add Google Analytics, allowing them to see how many people downloaded the file and website traffic. ‍

Outcome

• Once they directed their regular customers to view the menu online, they noticed a reduced time on the phone explaining everything they had cooked.  
• From launching the website in February 2023 until August 2023, there have been 945 menu downloads and 1.1K visitors to their website.  
• Walk-in customers are greeted with a visible QR code, which leads them to the website to view and download the one-pager.  
• When visiting the website, it shows all the essential information.  
• The website features a video that shows the type of meals they serve, allowing new customers to see what the meals look like.  
• Different logo versions, such as profile images and apparel, can be used for different scenarios.

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