Problem

Previously, the website was hosted on Google Business Profile, a free website builder for business owners. Although it served its purpose, it needed to be updated. The new owners had a vision that the current site needed to uphold. Cutting printed brochures' costs after seeing them discarded after a few uses was one of the primary issues they wanted to reduce. Their outdated logo needed to be revamped for their social media and food delivery service platform. 

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Solution

After having a clear understanding of the problem, I advised the following:

• Create a brand identity that can be cohesive throughout the website, social media, and food delivery service platforms. 
• Create an eco-system of adaptable logos, such as a primary, secondary, and submark. 
• Create a website where people can find everything immediately.
• Create a downloadable one-pager of the menu, which allows the customers to print without the complexity of a tri-brochure.
• Add Google Analytics, allowing them to see how many people downloaded the file and website traffic.

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Outcome

• Once they directed their regular customers to view the menu online, they noticed reduced usage of the physical menu brochures. 
• From launching the website in February 2023 until August 2023, there have been 945 menu downloads and 1.1K visitors to their website. 
• Walk-in customers are greeted with a visible QR code that leads them to the website to view and download the one-pager. 
• When visiting the website, it shows all the essential information. 
• The website features a video that shows the type of meals they serve, allowing new customers to see what the meals look like. 
• Different logo versions, such as profile images and apparel, can be used for different scenarios.

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